If getting fonts right is important to you, Gate Seven can provide the technology to ensure that you can, without compromising copyright, deliver text in the correct fonts to anyone who has a browser which supports graphics, and, in the vast majority (99% approximately) of cases, as embedded web-fonts, which leave the text and mark-up unaltered.

If your corporate identity involves carefully selected type faces, the chance of your visitors being able to see them on screen is minimal. The default support for typefaces on web pages depends on the fonts installed on the visitor's operating system. If the font is not there, a substitute will be used. What the user sees is therefore extremely hit-or-miss. 

While you can get around this to a limited extent by turning text into graphics, or using various web font systems such as WEFT, this has many negative effects, particularly in relation to

• accessibility,
• web semantics
• searchability and selectability of text
• search engine optimisation.
• cross-browser/operating system compatibility